American Century Investments
Coffee Labs
Coffee Live
COFFEE partnered with American Century Investments to launch Smash For Cash using AI-powered, optically enhanced radar technology. Team players' Smash Factor was instantly captured and showcased on a 10x10' LED screen, in AI-generated art pieces featuring their photo and score.
If a group averaged a Smash Factor of 1.43 or higher, $500 were donated to the Stowers Institute for Medical Research, and the team with the highest average Smash Factor got a $10,000 donation for the charity of their choice.
