Snickers
Coffee Boost
Coffee Labs
Snickers partnered with COFFEE to create an innovative, musically-driven campaign promoting their iconic "You’re not you when you’re hungry" tagline. COFFEE developed a first-to-market biometric facial recognition experience that used mobile or desktop cameras to analyze users' expressions to match them with one of six custom Snickers bars, each paired with a corresponding Spotify playlist to fit their mood. After exploring their personalized Spotify experience, users could download and share custom GIFs, with select creations highlighted across Snickers’ social channels, amplifying engagement and reach.
