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Jersey Mike’s Boardwalk Arcade

Jersey Mike's
Coffee Boost
Coffee Labs

COFFEE developed the Jersey Mike’s Boardwalk Arcade to boost fan engagement and app downloads during the National Tailgate Tour. Guests played AR games using touchless motion-sensor kiosks, earning Shore Points by downloading the app. Following the tour’s success, COFFEE created mobile versions of the games, integrated into the app and promoted via in-store displays and QR codes.

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