Sharpie
Coffee Live
Sharpie and COFFEE created the SXSW Sharpie and Paper Mate Studio, a popular activation hosting over 5,000 guests. The Rainey Street space featured photo ops, a cocktail bar, and interactive rooms where visitors designed items with Sharpie markers or enjoyed playful experiences in the Paper Mate Joy Lounge. Workshops, game days, and a Q&A with Mindy Kaling added to the creative festivities.
